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What is Coaching?


The International Coach Federation (ICF) Philosophy of Coaching: -

The ICF adheres to a form of coaching that honours the client (coachee) as the expert in his/her life and work, and believes that every client is creative, resourceful and whole. Standing on this foundation, the coach's responsibility is to: -

· Discover, clarify, and align with what the client wants to achieve;

· Encourage client self-discovery;

· Elicit client-generated solutions and strategies; and

· Hold the client responsible and accountable.


The ICF definition of Coaching: -

“Professional Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting, the coachee can choose the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the coachee's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future, recognizing that results are a matter of the client’s intentions, choices and actions, supported by the coach’s efforts and application of the coaching process.”

(Source: ICF Website 26 January 2005 - The International Coach Federation, 1444 I St., NW #700 Washington, DC 20005.


Coaching is one of the latest and most dynamic new influences in today’s highly competitive business environments.


Coaching has it's roots in the best of business practices of communication, consulting, sports, training, mentoring, psychology, philosophy and the social sciences.


One objective of Coaching is to enhance coachee’s (the person being coached) performance and maximise their potential.


For more details on what coaching is, what the objective of coaching is, as well as what some of the outcomes of coaching are, click here. To return to this page, click on the back arrow of your Internet browser.


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